Arthur Asa Berger: Theorizing Tourism – Analyzing Iconic Destinations

Introducing Arthur Asa Berger

picture Arthur Asa BergerArthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication at San Francisco State University, where he taught from 1965 to 2003. He has published more than 100 articles and close to 70 books on media, popular culture, humor and tourism. His books have been translated into eight languages and fourteen of his books have been translated into Chinese. Read more

Arthur Asa Berger: Understanding American Icons – An Introduction to Semiotics

Introducing Arthur Asa Berger

picture Arthur Asa BergerArthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication at San Francisco State University, where he taught from 1965 to 2003. He has published more than 100 articles and close to 70 books on media, popular culture, humor and tourism. His books have been translated into eight languages and fourteen of his books have been translated into Chinese. Read more