Introducing Arthur Asa Berger Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication at San Francisco State University, where he taught from 1965 to 2003. He has published more than 100 articles and close to 70 books on
Arthur Asa Berger: Understanding American Icons – An Introduction to Semiotics
Introducing Arthur Asa Berger Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication at San Francisco State University, where he taught from 1965 to 2003. He has published more than 100 articles and close to 70 books on